Actvitta | Blog

Sports fashion

Actvitta revolutionizes the on-the-move lifestyle

04 de July de 2024

The new 'Live Every Step' campaign from the brand shows that there are no limits to putting life in motion with functionality, comfort, and more: unique design

If you thought Brazil only shines in the soccer world, prepare to be surprised! We are the second country in the world with the most physical activity centers (second only to the US, right?), according to the Sector Overview of Fitness Brasil. These centers serve an impressive 10.3 million sports practitioners, the fourth largest contingent on the planet. With these figures, it's clear to see the relevance and potential of the wellness market (especially footwear and sportswear) here.

Anyone who still believes that fashion is only for the catwalks needs to update that reference now. The fitness world is booming, both offline and, above all, online. Influencers share countless records on social media, such as healthy recipes, training tips, and, of course, lots of looks with the right to GRWM - Get ready with me. Now you can be a fashionista and an athlete at the same time, rocking the season's trends.

Among the main aesthetics, put geometric and futuristic prints on your radar, including digital textures - they're all over the place! Vibrant colors are a must-have, as are monochromatic ensembles and jumpsuits with that "effortless" touch, as well as sporty sneakers, that we love, without sacrificing comfort.

Living only the best here and now!

And that's exactly what Actvitta is celebrating in its new "Live every step" campaign. Whether you choose to exercise outdoors or in the gym, the brand delivers style and innovation in its portfolio full of technologies (including Actvitta Max, Plus, Gel, Move, Lite, Pulse, and the latest, called Lite Foam) embedded in sneakers. In addition, its multifunctional clothing - shorts, skirts, t-shirts (short-sleeved, long-sleeved, and sleeveless), cropped tops, jackets, and leggings) have anti-odor, anti-bacterial, quick-drying features, soft texture, a refreshing touch, increased ventilation, and UV 50+ protection, in other words, total adaptability of use. And with a bonus: they serve up an original and contemporary design.

Inspired by the megatrends of the moment, the collection invests in athleisure, to optimize the all-day closet, prioritizing usability and practical compositions, and better yet, allowing you to extend the sporty options to an updated casual outfit, and why not, to the corporate outfit. The color palette suits all tastes, from neutral shades of grey, white, black, and earthy tones to intense shades of blue, neon green, purple, and pink.

So it's guaranteed styling - whether in the men's or women's category - for you to rock not only when working out, but also in everyday life. Sportswear is here to stay, showing that it's possible to reconcile a fast-paced routine with an impeccable dress code that's essential to last as long as you want, on a variety of occasions. So, are you ready for a super shot of style and well-being?

ACTBLOG

Stay tuned for updates